a monstrously super family day out
Time to set off on the safari! 10 monstrous superheroes have been spotted around these parts. It’s your job to hunt them down and learn their stories…
What's a High Street Safari?
MonsterHero Safari is a high street experience where families are tasked with hunting down 10 monster superheroes, displayed in public windows, and learning their names, origin stories and powers.
Children will delight in spotting the cute, colourful characters and learning all about them. They will be even happier when they spot all 10 and win a free e-book with the characters first team-up adventure.
How does it work?
The Safari works by utilising contactless NFC technology and QR codes, without the need for players to download or sign up to anything. The Safari consists of 10 vinyl window characters, monster superheroes this time, with embedded NFC tags and QR codes.
Find out more about how it works in the full customer journey.
want to hear about future safaris?
Who are we?
MonsterHero Safari is a project being coordinated by Martin Blackwell, former CEO of ATCM and the Charity Retail Association. He’s heading up a Community Interest Company that is working with Thyngs, a physical-digital marketing & NFC specialist agency and Toolbox Marketing to create a unique high street family experience that aims to raise significant sums for NHS Charities Together.
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